Victor Koo, founder of YouKu, China's largest online video platform commonly called the "YouTube of China", began scaling his journey inwards in 2016 following a serendipitous encounter at a tech conference with a young entrepreneur, who led Victor in his first hour-long meditation. Victor now cultivates that seed through a daily meditation practice spanning several years. His inner world opened further following a breathwork session in Thailand. As the inner journey took root, Victor shifted his work in the world to focus on inner-purpose-driven service and investing. In late 2016, he co-founded Tianren Culture - a social platform that promotes "One Wisdom, One Health" by partnering with foundations, NGOs, and businesses on social innovation initiatives to improve physical wellness through overall food system transformation, as well as scientific research to support mental, emotional, and spiritual wellness through meditation and breathwork practices.