social interaction is not just between two people. In its wholeness it is what happens in a crowd, in a bazar, in a group. To be present in such a setting the ego has to be completely sunmerged in the totality of the group. then there is no you and I; only a we that cannot be understood or described by standing apart from it.
Without being part of the "madness or wildness" true attunement is not possible.
Goldman is describing a different process and to a different audience. his purpose also seems to be maximum commercial gain.