There are few incidences that I can co-relate with this mindset, especially that I had witnessed when it case in the contact of 'my-self'. It was way back when I was in my engineering. Almost 25 years ago. I hail from a medium income family. The engineering fees, my hostel expenses, books and apparatus expenses, food expenses and other incidental expenses were perceptibly high in the context of my parents' earnings.
"I should clear each semester exam for all 8 semester with minimum first class in all subject" - is one way of expression. However, I distinctly remember the self talk then I had. The expression inside; throughout my engineering studies tenure was "I want achieve first class in each subject for all the semester, because this is the least possible way that I can respect my parents' trust on me and to express my love n caring for them by this action". :-) It works ...!
The most important aspect in this is that "I, me, my, mine" gets fade-off. Pure enjoyment is what I sought.