I facilitate retreats for women - and I train companies in Creativity. In the last year, I've begun to REALLY listen to each person as they talk. Listen without my own opinions dancing in my head as they speak.
Practicing this has changed the entire outcome of these events. The results are huge, and the changes people are making are getting bigger.
One other thing though: I also try to see BEYOND the story into the heart of the person. (where stories aren't even important.) When i do that, I don't have to BELIEVE their story. I get to see their power. This makes a huge difference too.