Speaker B: Those two experiences blew my mind. I was really in shock. It's like, how come I've created this festival and we're losing money? I didn't plan to make money with the festival.

I just wanted to break even. And we actually ended up spending much more money than we collected via ticket sales. I couldn't understand how I could run such a successful company and not be able to run a small festival like that in a not even profitable way, right? I was very upset at myself.

Then I realized that it didn't really matter because we had the money. It's like we didn't get the money through ticket sales, but I had the money. I could do it. It was just an ego thing that I wanted it to happen in a certain way.

But by the way, now we don't even charge for tickets anymore. We're going to start the next edition of the festival based on pure generosity. If people want to donate, it's fine. If not, that's it.

And that's part of the learnings. It's a learning process. Little by little through these experiences, if you pay attention, one day you realize, oh, it makes me happy. It makes me happier to give money than to receive it.

Wow. I feel fuller. I feel a higher sense of plenitude when I give than when I receive. That's crazy.

So what's wrong here with me? The case of this employee, right, that she was grateful for letting her clean the floors when she was a senior employee that would have never done that for money. And then you realize the importance of purpose because for her, she was not cleaning the floors. She was serving a purpose.

And that act of serving was shaping up in the form of her cleaning the floors. But that's not what she was doing. She was doing a festival, right? That's— And then you see the power of resonating with a higher purpose that has nothing to do with your sense of profitability, of survival, of the scarcity.