Reader comment on Diane Ackerman's passage ...

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    On Aug 13, 2011 pk wrote:

     Five senses are our connectors to the outside world and yes, the dominant species in the world -- currently business organizations will try to take advantage of those connections. They want to make money and some times we welcome their personalization or customization to offer what we need. These are unconscious set of drives that dictate our autopilot behaviors. They are easy to manipulate.

    The key to choosing is not just awareness but attention to that awareness. When we pay attention to what triggers our energy, what drives help us move towards happiness, peace or satisfaction, then we might be able to create appropriate alarms that help us pay attention when it happens. it takes time and practice to become aware and pay attention but it is definitely worth it.

    For example, I am in San Antonio in a management conference. We have a big exhibition with so many book publishers offering attractive discounts on their books. In addition, on the last day of the conference, many of these publishers give away their books for almost nothing and knowing that, I keep track of books that I want to buy. The ones I must have, buy them right away but others I pay attention and on the last day I normally get a box full of them for 60-80%. It is reverse of what Diane is mentioning above. Businesses use our drives to drive us where they want us to and when we pay attention, we can do the same.

    It is knowing that you have freedom to choose that allows one to not become a victim.


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