Reader comment on Robert E. Rubin's passage ...
On May 23, 2006 Lariv wrote:|
Great thought, and great comments too. A couple of interesting studies.One: With complex decisions, like buying a house, the unconscious appears to do a better job of weighing the factors and arriving at a sound conclusion. More here: http://qad.charityfocus.org/view.php?qid=2300 Two: Research shows that as the number of flavors of jam or varieties of chocolate available to shoppers is increased, the likelihood that they will leave the store without buying either jam or chocolate goes up. More here: http://qad.charityfocus.org/view.php?qid=1167