Waking up to Wisdom
In Stillness and Community

Reader comment on Robert E. Rubin's passage ...

A Relentless Search For Greater Understanding

On May 23, 2006 Lariv wrote:

Great thought, and great comments too. A couple of interesting studies.One: With complex decisions, like buying a house, the unconscious appears to do a better job of weighing the factors and arriving at a sound conclusion. More here: Two: Research shows that as the number of flavors of jam or varieties of chocolate available to shoppers is increased, the likelihood that they will leave the store without buying either jam or chocolate goes up. More here:

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